Fundraising research

Research is fundamental to fundraising in several ways, not least as a primary tool for understanding both existing and prospective new donors. Their motivations, interests, relationships and affiliations are all factors that influence their giving habits and behaviours.  Understanding them - at individual, segment or corporate level - will dramatically improve your fundraising performance. 

We can help you with this in a number of ways.

1. Major donors: wealth screening.  Find out who is on your donor and contact databases.  For most charities, 1-3% of people on their databases have a net worth of more than a million pounds (liquid assets, not primary residence). The chances are that your lists are harbouring potential major donors, legators, influencers and ambassadors and you may well be treating them no differently to other donors. That's not always a bad thing, depending on how excellent your donor communications are, but you're missing a huge opportunity to cultivate a relationship with them.

2. Major donors: new prospects.  Identifying new prospects with the potential to support your organisation gives you the opportunity to increase your support base.  Using a range of sophisticated prospect research tools, we can identify individuals with the potential to make a major financial contribution to your mission.

3. Trusts research.

4. Mass donor research.

If you would like to discuss any of this, please get in touch.  If you're not sure where to start, we can carry out a Research Audit that will identify where to best invest in research.