Direct marketing is about communicating your message powerfully to large groups of individuals, who are segmented according to their individual characteristics and by their previous giving behaviour and are then approached in a highly individualised manner.This is a complex and very specialised discipline and targeting supporters / potential supporters accurately is easier said than done, especially on a tight budget.
We can help you to improve your return on investment in this area both online and in print, helping you to develop powerful, tailored approaches, improving relationships and commitment to your cause.